Anil Kumar Singh

Led comprehensive SEO efforts across a vast digital asset portfolio of over 50M+ indexed pages, driving organic growth for major news publishers including hindustantimes.com and livemint.com.

Drove significant growth in organic subscription volume by executing strategic technical SEO improvements and expanding content strategies.

Built and executed a technical SEO roadmap, collaborating with Product and Growth leaders to optimize resource allocation and project prioritization.

Built, mentored, and retained a high-performing, world-class SEO team, fostering expertise in both technical and content SEO.

Collaborated cross-functionally with Search, Social, Marketing, and Commercial teams to identify and implement strategies that increased search engine traffic and improved key business KPIs and digital subscriptions.

Spearheaded the development and innovation of Ogilvy's SEO, Content, and Conversion Optimization product suite, enhancing agency offerings and market positioning.

Defined and executed the agency's SEO and content vision, driving product growth and actively contributing to new business acquisition.

Oversaw SEO marketing strategies for a diverse portfolio of major clients including ICICI Group, HSBC, and IBM, delivering actionable insights that drove long-term brand results.

Managed SEO as a core business strategy, guiding clients in establishing and achieving critical organic search KPIs through data-driven reporting.

Managed regional SEO leads, ensuring consistent quality and delivery of SEO and Content offerings across all offices, standardizing best practices.

Managed and mentored a high-performing team of search/digital marketing professionals, setting objectives and executing campaigns to consistently deliver expected outcomes.

Developed and validated high-level implementation roadmaps for strategic search marketing initiatives, ensuring alignment with client business objectives.

Directed both long-term and short-term strategic search marketing efforts, optimizing campaigns for maximum impact and ROI.

Translated complex client needs and business objectives into actionable, results-driven search marketing strategies.

Researched and analyzed performance and analytics data, generating key insights for comprehensive quarterly and annual business reviews.

Developed and scaled the agency's SEO service framework, including team structure and core processes, integrating best practices across regional Media and Marketing teams.

Drove client SEO, social media, and ORM programs, encompassing strategy development, tactical execution, and performance measurement.

Established SEO practice as a key driver for significant revenue and margin growth within the agency.

Identified and defined SEO opportunities for clients, integrating them into holistic marketing plans to build sound business strategies.

Ensured the consistent quality of all SEO plans and services, leading to high client satisfaction and retention.

Supervised a team to deliver effective and measurable SEO and Social Media campaigns, achieving performance targets.

Developed and implemented comprehensive SEO strategies that significantly increased organic traffic and search rankings.

Led the development and organizational implementation of on-page and off-page SEO best practices.

Collaborated cross-functionally with Account Management, Creative, Media, Production, and Analytics to establish a world-class SEO discipline.

Guided clients and internal partners in designing effective SEO programs aligned with strategic business objectives.

Managed SEO teams, proactively identifying and capitalizing on opportunities to increase traffic and revenue through optimized strategies.

Established and maintained robust project management processes to efficiently handle multiple concurrent SEO projects.

Consistently delivered on weekly and monthly business KPIs, demonstrating strong performance against targets.

Translated complex quantitative and qualitative web analytics data into actionable SEO plans, driving strategic decisions.

Managed and implemented new SEO initiatives, including Google beta programs, to identify and leverage incremental SEO opportunities.

Translated complex client business goals into effective and measurable search engine optimization (SEO) strategies.

Conducted comprehensive technical site analysis, competitive keyword research, and link analysis to identify optimization opportunities.

Optimized various site elements, including site structure, link popularity, and copywriting, to improve search engine rankings.

Developed and delivered ongoing customer reports, providing qualitative and quantitative trends for continuous SEO improvement.

Established and maintained project management processes to efficiently manage multiple concurrent SEO projects.

Managed organic optimization projects end-to-end, from strategy development to independent implementation, ensuring successful outcomes.

Analyzed customer websites and delivered technical and marketing-focused strategies that significantly improved search engine performance.

Utilized search engine writing expertise to enhance the effectiveness and visibility of site content, driving organic traffic.

Provided high-quality website optimization recommendations, consistently delivering measurable results and meeting client deliverables.

Developed HTML content page templates for seamless implementation, driving positive SEO traction and improved rankings.

Conducted comprehensive analysis of website architecture, link structure, and content to provide optimization recommendations.

Developed and implemented site improvements that consistently achieved top page natural search listings.

Optimized various website components, including copy, meta tags, page titles/descriptions, internal linking, and sitemaps, to enhance search visibility.

Monitored overall SEO program success, tracking key metrics such as keyword rankings, indexed pages, and backlinks.

Performed competitive analysis to inform and enhance future SEO strategies and performance.

Developed client websites and Content Management Systems (CMS) using HTML, Java, ASP, AJAX, and PHP for diverse client projects.

Managed the full development lifecycle of websites for key client accounts, from conception to deployment.

Applied expertise in developing and managing web properties, including front-end and back-end development for CMS platforms like WordPress, Drupal, and Joomla.